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Research papers

Building a healthcare buzz

In this paper BuzzMetrics reviews findings from analyses of online consumer buzz for two sets of promising drug therapies.The therapies with pre-approval buzz experienced an enormous increase in discussion among relevant online communities versus...

Catalogue: Global Healthcare 2006
Author: Lydia Worthington
February 6, 2006
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Citation

Worthington, L. (2006a, February 06). Building a healthcare buzz. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/building-a-healthcare-buzz